Deiser

Looking into the Discovery Process

Project information
Project objectives and KPI’s

The starting point

After successfully developing and launching apps for Jira, Deiser decided to focus on evolving its product department to iterate on current apps and become an in-house product lab capable of ideating and validating apps for the entire Atlassian suite. They sought help from mendesaltaren to implement a continuous discovery process and contribute to the company's product strategy. Deiser specializes in designing and implementing agile solutions and methodologies for clients using Atlassian products. Their clients include companies such as BBVA, Siemens, Glovo, Iberdrola, and Iberia.


The challenge & solution

At the initial stages of the project are always the most complex: Where do we start developing and how do we narrow down Atlassian's markets or service areas? How will we know if we are starting in the right place, and which users should we target? The answer is often simpler than expected: remove all possible risk factors from the equation and focus on the variables you have the most knowledge about. Later, with greater understanding, certainty, and insights, we will be able to take more risks. Our project consisted of these three main phases: Immersion — We needed to understand the internal and external ecosystem of their market and company to propose a process suitable for their context, Creation of the adapted continuous discovery process — From product ideation to market fit validation, Stages of validation — The visibility of this stage in each part of the process.
The discovery process designed for Deiser is flexible, outlining an ideal scenario of the implemented methodology structured around its epics, phases, and artifacts. We won't always follow all the phases or use all artifacts, the value of a process lies in knowing how to adapt it to each specific context.


The results

During the 9 months we spent implementing the continuous discovery process, we were able to cover all the phases described in the process for two different products. GoMood, the first product that was conceived, developed, and launched following the designed continuous discovery methodology, up to its launch. Budgety, an existing product, was strengthened by going through the process. GoMood won the first prize at Atlassian's CodeGeist Unleash, the giant's AI-focused development hackathon, and was awarded a $30K prize.

🔗 Learn about the whole process and conclusions on Medium

Credits
Expertise and team involved

Expertise

Product Definition
Product discovery Methodologies
Product Management
User Research

Mendesaltaren team

The starting point

After successfully developing and launching apps for Jira, Deiser decided to focus on evolving its product department to iterate on current apps and become an in-house product lab capable of ideating and validating apps for the entire Atlassian suite. They sought help from mendesaltaren to implement a continuous discovery process and contribute to the company's product strategy. Deiser specializes in designing and implementing agile solutions and methodologies for clients using Atlassian products. Their clients include companies such as BBVA, Siemens, Glovo, Iberdrola, and Iberia.


The challenge & solution

At the initial stages of the project are always the most complex: Where do we start developing and how do we narrow down Atlassian's markets or service areas? How will we know if we are starting in the right place, and which users should we target? The answer is often simpler than expected: remove all possible risk factors from the equation and focus on the variables you have the most knowledge about. Later, with greater understanding, certainty, and insights, we will be able to take more risks. Our project consisted of these three main phases: Immersion — We needed to understand the internal and external ecosystem of their market and company to propose a process suitable for their context, Creation of the adapted continuous discovery process — From product ideation to market fit validation, Stages of validation — The visibility of this stage in each part of the process.
The discovery process designed for Deiser is flexible, outlining an ideal scenario of the implemented methodology structured around its epics, phases, and artifacts. We won't always follow all the phases or use all artifacts, the value of a process lies in knowing how to adapt it to each specific context.


The results

During the 9 months we spent implementing the continuous discovery process, we were able to cover all the phases described in the process for two different products. GoMood, the first product that was conceived, developed, and launched following the designed continuous discovery methodology, up to its launch. Budgety, an existing product, was strengthened by going through the process. GoMood won the first prize at Atlassian's CodeGeist Unleash, the giant's AI-focused development hackathon, and was awarded a $30K prize.

🔗 Learn about the whole process and conclusions on Medium

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